Invest in a Responsive and Credible Website for B2B Digital Marketing Strategy
Here is the second one of the B2B digital marketing tips as I mentioned in my previous article:
In today’s digital marketplace, your company’s website is so important! A website is more than just a pretty face, it is an online presentation of your business to truly showcase your expertise, quality, and solutions.
Your B2B website is most likely the first way potential clients will interact with your business, in fact, 80% of people look at websites when checking out service providers, so what you share and how you share it will be crucial. Everyone is aware at this stage that a website is integral to a company’s business, but to thrive in today’s digital age, your website needs to do more than just exist. It is crucial that you make your website a strong reflection of your company while still serving the needs of your customers. An unresponsive and blank website scares the customers away. An engaging and interactive website is one with compelling content, visual graphics, positive reviews, testimonials, your address, service info, the story behind the business, and so on.
Your company website should be an industry resource that engages clients and provides them with an informative and entertaining experience, that allows them to get the info they need easily. It should also provide you with a tool that collects data including sales leads.
A responsive B2B website must have the following aspects:
Focused on potential buyers
Make sure your website’s content addresses the issues that potential buyers are facing. One way to lure customers is to give a prompt, reliable, and direct solution to their problem.
Who is your targeted customer? If you have a question mark in your mind, please look up my previous article:
Defining Your Target Audience for Effective B2B Digital Marketing Strategy
Here is the first one of the B2b digital marketing tips as I mentioned in my previous article…
We can’t stress this enough. Almost 80% of people use portable devices, such as a tablet or a smartphone to navigate through websites. Make sure your website is mobile-friendly and has a low run time.
Content with call-to-actions
Increasing the conversion rate requires adding call-to-actions next to the content. Buyers do not prefer navigating through the pricing and contact pages. Adding price, demo, and other call-to-action buttons can help the buyers to find what they are looking for quickly.
Value reviews and testimonials
Let the customers speak for you. Make a separate webpage for positive reviews and testimonials so future buyers can see what the previous customers have to say about their experience with you. Adding valuable testimonials is a digital marketing strategy that costs nothing.
Link your website to all social media platform pages
Believe it or not, nothing drives organic traffic more than social media platforms. You must be active on all social media platforms. Apart from engaging with the audience regularly, make sure you drive traffic to your website by linking all your social media accounts to the website.
Adding a ‘share to Facebook’ or ‘Post on Instagram Story’ button is one example to link your website and social media.
Share relevant yet credible information on your website
A blog to address relevant buyer problems is a good way to let the audience know you have experience in the industry. Sharing information through blog posts and microblogging educates your audience while increasing website traffic. It also creates a sense of trust among the audience. It shows that you are not here to sell your product but to educate what you know about the industry.
Keep a check and balance
Do not rely on outdated content and website configurations. Take some time out to add new content and assess your website’s run time, responsiveness, and speed regularly.
If you are looking at the list above and think you need to make some adjustments to your B2B website, you’ve got a great opportunity to improve it! In fact, the best websites are continually adjusted and changed to better target and communicate with potential customers
B2B research tends to be a long process with little emotion involved. Your website will make the discovery process easier by outlining how you can resolve pain points better than the competition.